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BEAUTY

Death By Nail Polish

February 16, 2024
At Primary Goods, we have an independent selection process & only review what we fully endorse. If you buy a product via our links, we may earn a commission.

Discovering Death Valley Nails was a revelation in my nail care routine. This brand, which I learned is all about creating high-quality, vegan, ten-free, non-toxic, and cruelty-free nail polish, immediately piqued my interest. They're dedicated to handcrafting their products in small batches right in the California desert, ensuring each bottle is filled with love and care. What's even more inspiring is their commitment to the environment and conservation efforts, as they donate 10% of their profits to organizations like the Mojave Desert Land Trust and Texas Parks and Wildlife Foundation​​​​.

Diving into their nail polish collection, I tried out two shades that caught my eye: Becker’s White and Forget Me Not. Becker’s White, far from being a simple chalky white, surprised me with its delicate pearl shimmer and sheer buildability. After applying three coats, I achieved the perfect opaque look that I love. Forget Me Not, on the other hand, is a captivating shimmery purple that's just hard not to adore, especially since purple is one of my favorite colors. It covered beautifully in just two coats. 

Desert Inspired Palettes

What's exciting about Death Valley Nails is not just their vibrant and unique color options, but also the brand's story and ethos. Founded by Jenn Fox, the brand emerged from her desire to have color in her life and create in a confined space. Death Valley, a constant inspiration for the brand's palette, symbolizes the strength and beauty of natural colors, which are reflected in their polish range. The brand's name, despite advice against it, embodies the raw and majestic beauty of the desert landscape, influencing the shades and the eco-friendly, biodegradable packaging that the products come in​​.

For fellow nail polish enthusiasts looking for products that are not only stunning on the nails but also kind to the planet, I can't recommend Death Valley Nails enough. Their extensive color palette, from vibrant blues and purples to earthy greens and subtle nudes, ensures there's something for everyone. Plus, the brand's commitment to sustainability and giving back to the environment makes each purchase feel like a contribution to a greater cause.

To explore their enchanting collection and learn more about their initiatives, feel free to visit Death Valley Nails’ website. And remember, when you support them, you're not just getting a beautiful manicure; you're also supporting conservation efforts and the creation of non-toxic beauty products.

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