Why pick us?

We know you have a lot of choices in this digital age. It’s one of the great – and sometimes overwhelming – conundrums of our modern world.

Sometimes it can be hard to choose with so many opportunities at your literal door/desktop step, which we totally get. For us, once we made our nonnegotiable priorities clear from the get-go, decision-making became much easier.

The priorities we live by:

  • Be kind to the planet.

  • Be kind to the people that make our products.

  • Make a product that is exceptional in quality and reasonably priced. 

For us, these values guide all important decisions that we make. We’ll break them down a little more below.


We’re kind to the earth in a few ways. First, growing linen is more sustainable than other fabrics, because it uses less resources (i.e, water, pesticides). Additionally, it lasts a long time and gets softer with every wash, which means that, ideally, in the long term consumers will use fewer sets of sheets since they won’t wear out as quickly. 

Second, we’re GOTS and OEKO-TEX certified, which means our processes and products are externally vetted as being sustainable and earth-friendly. 


We chose an ethical manufacturer after two years of searching for a company that matched our vision and values. Their ethical employment practices mean that everyone involved in our products and their creation is being treated fairly. 

Additionally, we took out the middleman markups so you can get top-quality bedding for a price that reflects the craftsmanship but doesn’t break the bank. 


French linen is historically regarded as one of the best available fabrics, and ours is certified to be eco-friendly (as noted above), and is sourced directly from Volckerinckhove, France. Linen is hypoallergenic, antibacterial and we make sure to dye ours naturally, so you and your loved ones are free from exposure to any harmful chemicals.

We use extra-deep fitted sheets, elastic ties in our duvet covers and created our snap system (the only one of its kind) so there’s no sheet tangling or tugging in the night, and you can make the bed easily in the morning. We tried to think of and optimize everything – from the materials to the design to the aesthetic – so you can rest easy.

We didn’t want to be just another bedding company, and we’re proud to say we aren’t. Though we’re probably best-known for our snap system, we know that each step of our process and aspect of our product sets us apart, too. If you’re still unsure, that’s okay – our 100-night trial exists so you can be confident in your sleep investment.

Shop our holiday deals now to save even more on our premium bedding, and order by December 16th to get your gifts delivered in time for Christmas.