Start Sleeping Better Today

Less time making your bed,

More time doing what you love.

FREE SHIPPING. 100-NIGHT TRIAL.

LUXURIOUS LINENS

Best Deal
Complete Bedding Set
from $349.00
Learn More
"Primary isn't just another pretty set of linen sheets. Their duvet cover snaps to their flat sheet, making it exceptionally easy to make your bed and keep your duvet clean at the same time."
"Primary's sheets are super soft – Made from 100% French linen, it's all natural, and suitable for hot or cold temperatures!"
Top Sheet & Duvet Cover Set
from $269.00
Learn More
"Primary's sheets are super soft – Made from 100% French linen, it's all natural, and suitable for hot or cold temperatures!"

SOFTER WITH EVERY WASH

Duvet Cover
from $209.00
Top Sheet
from $89.00
Fitted Sheet
from $99.00
Pillow Sham Set
from $49.00
Pillow Case Set
from $39.00
"A bedding innovation for people who hate making their beds."