care instructions

At Primary Goods, we’ve spent countless hours washing up, snapping on, sleeping in, and rolling around with our products to develop and provide proper care instructions for you.

Below are guidelines to help you keep those linens looking and feeling like new for years to come. When in doubt: check the product label for instructions first. If the label reads like baffling nonsense to you, read on.

100% French linen duvet cover, fitted sheets, top sheets, pillow shams, pillowcases

Pro Tip #1: Take washing symbols seriously—they're there for a reason!


No need to bring your linen bedding to the dry-cleaners; unlike more structured, tailored linen items like suits and blazers, the majority of linen products are machine washable, even hand washable if you’re a DIY diva/o.

How do I wash it?

Linen is a magic material: it gets softer and more absorbent with each and every wash, which we think is pretty neat.

To keep the magic intact, wash on low temperatures (lukewarm or cold water) and select the ‘gentle’ cycle on your machine. A mild detergent will do to protect the integrity of the linen fibers.

Try not to overcrowd the washing machine with too many items at once as this can cause the fabric to lose its shape, like when there are too many sweaty bodies crowding the gym and you go home to turn into a wrinkled couch potato.

Standard laundry rules apply: make sure any other items in the same cycle are color, weight and washing instruction-compatible. For example: lightweight cottons, undergarments and other delicates will get along fine with your linen sheets, but heavy items like jeans or towels are prone to rough-housing, so keep ‘em separate.

Pro Tip #2:  Lukewarm water is the most effective water temperature for removing dirt, natural body oils, and any leftover detergent residue from your bed set, the stuff that can deteriorate the fabric fibers if it isn’t rinsed out properly.

Can I use fabric softener?

Fabric softener is not required or recommended for our linen products. Linen is a beautiful, natural, free-spirited fabric that softens dramatically over time, all on its own. Ditch the chemical softener and let nature do its thang.

How do I dry linen?

Air drying is your best bet for your linens’ longevity, but we understand not everyone has the space to string up an old-school clothesline. We recommend a combination of machine drying and air drying, if at all possible:

First, put the bedding in the dryer for 10 minutes on low or medium heat. Smaller loads will allow your sheets to dry more evenly, so try to dry them in batches.

Next, remove the sheets from the dryer while they are still slightly damp. Hang or spread them out somewhere flat, to finish off the drying process (be careful if hanging to dry, as clothes pins could leave unwanted creases in the fabric). Gravity will do the work of eliminating nearly all wrinkles.

Pro Tip #3:  Linen dries way faster than cotton. Be cautious to not over-dry your sheets because this will weaken their natural fibers and may cause them to deteriorate.

Do I need to iron linen?

No! Yay! There really is no need to iron linen, unless they’ve become super crumpled by compacted laundry loads. Linens will always show some natural creases and wrinkles, but these beautiful imperfections are what give linen its drape-y, relaxed feel.

Pro tip #4:  If you can’t handle the sight of a few natural imperfections, only iron while the fabric is still damp. Use a medium-hot iron with a steam setting. White linen is best ironed on both sides; dark linen should be pressed only on the underside.

    Cotton duvet cover, fitted sheets, top sheets, pillow shams, pillowcases

    Nothing beats diving face-first into a pile of cotton sheets fresh out the dryer. With the right TLC (tender loving cotton) your 100% Cotton bedding will provide a lifetime of peaceful sleep and laundry diving.

    To ensure lasting quality, wash your cotton bedding once every two weeks: this will also rid your sheets of any bacteria (ew). Look to the care instructions on the packaging and labels first, but when in doubt, follow these simple guidelines to keep your bedding looking and feeling brand-spanking.


    When you first open your sheets we recommend washing before the first use for an ideal fit. Since our cotton isn’t pre-shrunk with chemicals they may seem a bit loose on your bed straight out of the package. But after the first wash, they’ll fit your bed perfectly.

    Pro Tip #1: Always Follow the Bedding’s Care Instructions.

    How do I wash cotton bedding?

    It’s best to wash bedding in its own load, using a cold or lukewarm water cycle, and a gentle detergent.

    Pro Tip #2: Pre-treat stains as needed, but avoid using bleach, the ‘heavy duty’ cycle, or extra hot water: each of these will break down the fibers in your sheets prematurely and affect the quality of your bedding.

    Can I use fabric softener?

    Sure, but cotton is a natural fiber, which means it softens naturally with usage, water and washing: there’s no real need to add chemical softeners. Using a chemical fabric softener may also cause the fabric to lose its natural sheen. If you use one at all, we recommend a natural softening agent.

    Pro Tip #3:  Don’t overload your washing machine: if you overfill, the sheets inside don't have enough room to dry evenly.

    How do I dry cotton?

    Ever pull your favorite jeans from the dryer and realize a toddler could fit them now?  Avoid high heat to prevent shrinkage and dry your bedding at a low temperature instead.

    If they’re still damp when the cycle is over, we recommend hanging them up to dry instead of popping them back into the machine since prolonged drying can have a similar shrinking effect. I really miss those jeans...

    Pro Tip # 4: Separate towels from cotton bedding from towels (even if they’re cotton). Towels absorb heaps of water, so they take longer to dry than your bedding, needing more time in the dryer.

    Do I need to iron cotton?

     Nah, not really—but if you want that pristine hotel bedding look, here’s what you do: 

    Once washed and almost dry, shake out the sheets to minimize wrinkles. Fold and lay them flat on your ironing board, then use a medium-hot iron to flatten any creases. This also kills any hardy bacteria that has survived the wash (gross) and when you finally put them on, you’ll go to sleep thinking you’re staying at the Ritz.

    Sometimes it’s worth going the extra mile. I mean, who doesn’t love a mint on their pillow?

    Pro Tip #5:  We all know ironing flat sheets, shams, and duvets are a snap—ironing (or folding) a fitted sheet makes you want to snap. Take a breath, we’ve got you. Before ironing a fitted sheet, put it on your bed first! (Genius, no?)

    Just be careful if you have a polyester topper or mattress as it might stick. Test a small area first to be safe.

    There we are! Laundry: done. We hope these cotton tips have helped you unravel the secrets of the space-time cottoninuum. Cottonuum. Conttoninuum. Do I smell toast?

      The Comforter

      No need to compromise on getting the best night's sleep possible. To help you get just that, we've crafted the most luxurious and comfortable comforter imaginable—snuggle satisfaction guaranteed.

      Comforter care can be a hassle, but learning how to wash one isn’t rocket science. Just regular science. Luckily we’ve done the experimenting so you don’t have to. Here are the tried and true tips we’ve developed to keep your comforter fresh and clean.


      Primary Goods comforters are made from breathable, natural materials that will regulate your body temperature: keeping you cool in summer, warm in winter, and comforter-ble all year round. Our comforters are also hygienic and low maintenance, as long as you follow these pro-tips and instructions.

      Pro Tip #1: Check the care label on your comforter to make sure it’s machine washable.

      How do I wash my comforter?

      Load the comforter into a washing machine (on its own) and check the label for ideal temperature setting and detergent suggestions. When in doubt, put the machine on the gentle cycle using lukewarm water. Also, make sure that the machine can perform multiple rinse cycles. Add a minimal amount of a mild detergent—using too much can reduce the warmth and softness of the down in your comforter.

      Pro Tip #2: If your machine doesn’t have an extra rinse cycle, wash it once more sans detergent to ensure all the soap is rinsed out.

      Can I use fabric softener?

      Yes, however, we recommend skipping the chemical softener as it will coat the down inside your comforter, reducing its fluff factor for the long-haul.

      How do I dry my comforter?

      Air drying is the best, but of course this just isn’t possible in some seasons. When using a dryer, stick the comforter in with a set of our Primary Goods Wool Dryer Balls. Our dryer balls ensure that the comforter is constantly moving and drying all the entire comforter.

      Remove your comforter from the dryer a few times during the drying cycle to fluff and redistribute the material, just to be sure. Hang it over a couch or chair for a couple hours before putting it back on the bed to ensure maximum dryness.

      Pro Tip #3: Patience is a virtue. A comforter can take a while to dry fully, but it’s worth the wait. Nothing worse than laying down on a sad and damp comforter.

      Once fully dried, slip your down comforter into a duvet cover to protect it against dirt, stains and spills. Fluff and throw onto your bed, roll around in your freshly washed comforter in its cozy duvet cover. It’s the little things that make it all worthwhile, y’know?

      Pro Tip #4: Using a duvet cover can cut the number of washes needed by half! 


      The Silver Pillow

      Your pillows need tender loving care, just like the rest of your bedding.

      Never underestimate the power of the right pillow. With the wrong one, you might have trouble falling asleep, staying asleep, or waking up stiff-necked and sore—no bueno.

      And what about the kind of care that pillow requires? If you sleep for the recommended eight hours a night, over the course of a year, you’ve been resting your head on your pillow for 2920 hours, or 121 days solid—that’s plenty of time for bacteria build-up to occur. Washing your pillow regularly is as important as washing your bedding.

      While there are no hard and fast rules for pillow care, but here are a few guidelines you can follow:

      Note: Do not remove the inner pillow before/during the washing process.

      Pro Tip #1: Always follow the care instructions on care labels.

      A well-loved pillow needs to be washed at least twice a year. If you live in warmer climes or are more likely to sweat during sleepytime, wash your pillow twice as often. Remember: a clean bed is a great start to getting a good night’s sleep.

      How to wash silver pillow?

      Washing your pillows in warm water prevents allergens’ build-up more effectively than washing at a cold temperature. We recommend using mild liquid detergent and setting the machine to a gentle cycle to ensure the cleanest, most hygienic wash.

      Pro Tip #2: If possible, run pillows through the rinse cycle twice to remove any detergent residue.

      How do I dry my pillow?

      Stick it in the microwave. Nahh, just kiddin’. The best method is to leave your pillow to air-dry on a flat surface outside in the shade or a cool, dry room indoors.

      If you’re using a dryer, set it to low heat and throw two wool dryer balls in with the pillows. The balls will fluff the pillows while they’re drying. In any case, make sure the pillows are completely dry as any leftover moisture will provide a tasty breeding ground for bacteria and mold.

      Note: Though outer layers may appear dry, inner layers can be moist. If the center doesn’t feel dry, hand fluff the pillow and run through another low-temperature dryer cycle.

      Pro Tip # 3: Airing out your pillow regularly will also keep it fresh between washes and help you avoid having to wash it more than necessary. When making your bed, fluff your pillow by hand and place it on top of any other bedding to evaporate any moisture collected overnight.

      With these guidelines and regular pillow-washing practice, it’s a breeze to keep up your pillows clean! Thanks for reading and happy cleaning.