Complete Bedding Set

Feels great when you’re in bed, and looks good when you’re not. Made from the highest-grade stonewashed French linen, Primary Goods bedding is engineered to last longer. A bold combination of innovation and comfort, this set features a snapping design to keep your top sheet attached to your duvet cover, so you can spend less time making your bed and more time doing what you love.

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We understand that seeing is believing, so for 100 nights you can sleep on it - literally. If at any point during your home trial you decide you don’t love them, send them back for free!

...Or Buy Just One Of Our Heavenly Sheets

A fresh take on sheets

We look at bedding the same way we look at everything else... with fresh eyes. Every aspect is considered, from how it feels, to ease of use, right through to how it makes its way home to you (yes, really).

Never make your bed again

Yes, you read that right. Never have to fix your sheets, or un-bunch them from the bottom. We’ve built our bedding for maximum ease of use, after countless hours spent on saving you time.

After all, less time spent making your bed means more time in it…

You’ll never wake up to tangled sheets at your feet, never need to tuck in the sheet, never need to realign the duvet and top sheet, and best of all… never make your bed again.

About our design

Made from 100% French linen

There’s no question: French linen beats cotton hands-down. It’s stronger, more breathable, looks great, feels great and lasts for decades... in fact, it’s not uncommon for linen to be passed from one generation to the next!

Not to mention the fact that it actually improves in softness with every wash. Our sheets are 100% stone-washed French linen.

Choosing them over cotton sheets is what the French call a ‘no-brainer’.

About our linen

People before profit

Other linen brands have middlemen and marked up prices, but worst of all, they pass those extra costs on to you, whether you know it or not! The entry level prices of their bedding sets are well above our highest, and without the things that make us better.

By choosing to sell directly to our loyal fans means we can pass the savings on too. Choosing us means bedding for a better night’s sleep, at a price that’ll help you sleep better too.

How we do it

Instead of designing separate sheets and comforters, the brains behind these new smart sheets created linens that actually snap together to form one cohesive (and cuddly) bedding set.

Now, making your bed will be as easy as straightening out your comforter. While it may be pricey, saving time on making the bed in the morning means more time spent sipping coffee on the porch.

And that's truly priceless. 

Alexis Hobbs

Senior Reporter | Country Living Magazine

Creating the
best bedding possible

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