THE DETAILS
- 10 snaps each on the long sides of the duvet cover — requires matching top sheet.
- 4 corner duvet ties to keep duvet cover in place.
- Coconut wood buttons closure.
- Machine washable metallic snaps.
- Minimalistic design.
THE COTTON
- Smooth & silky.
- 100% pure, unblended, long-staple cotton.
- Naturally-dyed & free of harmful chemicals.
- Garment-dyed to ensure even color throughout.
- OEKO-Tex certified.
- Global Organic Textile Standard (GOTS) certified.
CARE
- Machine wash cold using natural detergents
- Tumble dry low using wool dryer balls
Our Guarantee
- We understand that seeing is believing, so for 100-nights you can sleep on it. If at any point you decide you're not in love with our sheets—send them back to us!
- Complimentary shipping + returns.
OUR GUARANTEE
- We understand that seeing is believing, so for 100-nights you can sleep on it. If at any point you decide you're not in love with our sheets—send them back to us!
- Complimentary shipping + returns.
Size Guide
| Size | Duvet Cover | Top Sheet | Fitted Sheet | Pillow Cases & Shams |
|---|---|---|---|---|
| Twin | 71" x 98" | 68” x 88" | 39” x 75" x 15" | 20” x 28" |
| Full | 87" x 91" | 81” x 87" | 54” x 75" x 16" | 20” x 28" |
| Queen | 87" x 91" | 81" x 87" | 60" x 80" x 17" | 20" x 28" |
| King | 104" x 92" | 98" x 88" | 78" x 80" x 17" | 20" x 35" |
| Cal King | 104" x 92" | 98" x 88" | 72" x 84" x 18" | 20" x 35" |
How the Top Sheet & Duvet Cover Snaps On
Step 1
Insert your duvet into the duvet cover, and button it up!
Step 1
Insert your duvet into the duvet cover, and button it up!
Step 2
Snap the duvet cover to the top sheet, keeping your sheets aligned!
Step 2
Snap the duvet cover to the top sheet, keeping your sheets aligned!
Step 3
Throw on your sheets and your bed stays perfectly made!
Step 3
Throw on your sheets and your bed stays perfectly made!
Primary Goods has managed to solve all our problems in bed. No, not those... but the tossing and turning and all the dreaded mornings that inevitably follow.
Their clever solutions to overheating, freezing, and sheet-pulling are truly the first and best of their kind. Better yet, they’ve made it aesthetically pleasing.
These light, luxury-resort-level percale cotton sheets have an ingenious snap design that keeps top sheets and duvet covers together all night long. In stunning pinks and blues and grays, now the only thing keeping us up at night is why we didn’t think of it first.
NATT GARUN
SR. TRAVEL REPORTER | DIGITAL TRENDS
Our fans know how to #BePrimary
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jennyliublog Happy Easter Sunday everyone. Easter is a reminder of the Good News, our hope, and the foundation of everything Christians believe.
leafy_the_kitty
leafy_the_kitty The handsomest boy in the entire universe, resting atop the best sheets I’ve ever slept on in my life ❤️❤️
laubaross
laubaross I believe designing interiors means creating micro worlds. Whether it’s ones home, office or a public space, I’m dedicated to share all my knowledge and help people achieve their vision.
erinlovesfun
erinlovesfun Did a little 24 hr bedroom refresh. Check it out on Stories and at erinloves.fun (link in bio) Now it’s time to hit snooze. 😴 💤
byzantinepancakes
byzantinepancakes Princess Lacey looking majestic af atop her new Primary Goods sheets! #nevermakeyourbedagain
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fillow7
fillow7 Daydreaming. 💭✨ @beprimary #daydreaming #primarybedding #primarygoods #cottoncollection #style #beprimary #cosy #bedding #photoshoot #goodnightngo #😴#🛌
ecolovenest
ecolovenest This cold ass Melbourne weather got me dreaming about bed all day, errday at the moment.
See what our 100,000+ customers are saying…
Connor G.
Chicago, IL
Holy crap this cotton is smooth
I really can't get over how soft this cotton is. Apparently percale is the weaving style of the cotton. It's super smooth, but it feels airy. I'm a hot sleeper so this is constantly cool to the touch all night. I bought the Sapphire Blue and it is BEAUTIFUL. I'll be getting another set in a different color. Hey Primary, get more colors, I'll buy them all!
Casey K.
Los Angeles, CA
Wonderful products
I purchased these rather impulsively, as they sounded so comfortable. I guess I need to listen to my "gut feel" more often, because this was a GREAT purchase. I love the texture and the smell and the coolness/softness/crispness of these sheets. The quality and workmanship are top-notch, and they fit well on my rather deep 17" mattress.
Nicholas T.
Maple Plain, MN
I love these sheets <3
We spend a lot of our lives in bed, so I thought it was time to ditch the cheap mismatched cotton sheets, and jump for something a lot more classy. I love these sheets, which were able to make my favorite place even more incredible!
Michelle Y.
Raleigh, NC
I've tried everything. This is still the best.
I've literally tried all sorts of sheets, from the cheap Walmart ones to the expensive Parachute ones, and none even comes close to Primary Goods'. my wife and I both overslept the first time the first time we used these sheets lol
Ava S.
Bozeman, MT
Durable but aesthetically pleasing
I have two cats and I was REALLY worried that they would tear up my nice new percale sheets, but two months later my sheets are still in perfect condition! They look soooo fancy and really upgrade my room.
Rowena H.
Virgina Beach, VA
Cured my night sweating
Ok this may be TMI but i get really sweaty at night and it's super embarrassing for when I have people sleep over. I haven't had any gross sweating even when our A/C is broken! They feel light and airy and freeing.
Maxwell J.
Ontario, CA
Makes my place look stunning
I LOVE these colors. I have a set in the White Tile when I'm feeling fancy, and Pearl Blush for when I'm feeling creative. I love the way these just lighten up an entire room. Finally something that matches my personality!
Sarah S.
Milwaukee, WI
Softer with every wash
Now that I have a set in both linen and percale, I feel like a real adult. It's so nice to know that these sheets will last forever, and that it's so easy to wash them and take care of them without ruining the texture. In fact washing them makes them EVEN SOFTER, as if that were even possible! I never wanna get out of bed again.
David M.
Lincoln, NE
Better than anything on the market
I didn't even know what percale meant, but after seeing how overpriced other bedding brands were, I knew I had to try Primary Goods sheets. They are by far the best bang for my buck. Long-lasting, super soft and comfy, and they even let us try for 100 nights! Needless to say we didn't need that. These sheets aren't going anywhere!
Cynthia C.
New York, NY
Can't seem to stay awake!
My bed is my new favorite place in the world. I'm an athlete and there's nothing better than crawling into my luxurious sheets after a long workout. I feel sleepy as soon as I touch them - they're just that good! Plus they look absolutely gorgeous in my tiny apartment.
Rest easy with our 100-night trial
We understand that seeing is believing, so for 100-nights you can sleep on it. If at any point you decide you're not in love with our sheets—send them back to us!