The Primary Pillow

The Primary Pillow

The Primary Pillow eliminates the need to choose between soft or supportive for where you rest your head. It’s designed to satisfy every type of sleeper, and truly does. The inner pillow provides support, while the outer pillow is fluffy and soft. 
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100-NIGHT TRIAL

We understand that seeing is believing, so for 100 nights you can sleep on it - literally. If at any point during your home trial you decide you don’t love them, send them back for free!

PRIMARY PILLOW

By our standards, most pillows aren’t up to much. They’re mass-produced, don’t feel great, and don’t pull their weight spec-wise. We can do better. After testing umpteen different materials, designs and feels, we landed on our Primary Pillow. Each one’s tried, tested, and trusted by you (and you’ve got pretty good taste).

The Primary Mattress

HOW WE GO A STEP ABOVE

Silver helps us reach the gold standard of pillow-making.

The Primary Mattress

SILVER FIBERS

We took things one step further and used silver fibers in the lining on the outside that will repel bacteria. Halting bacteria growth on a molecular level means your Primary Pillow will outlast other pillows by years (and years). The silver fibers are also incredibly soft and smooth to the touch.

COATED FIBERS

The inner pillow has millions and millions of coated fibers, making it feel almost gel-like as it adapts to your movement while you sleep. The longer fibers of the outer pillow make it fluffy and cushiony. We process the fibers in way that means a quick fluffing of your pillow brings it right back to shape without any clumping.

SCIENTIFIC STRUCTURE

The grey gusset around the edge of the pillow strengthens the structure, distributes the filling evenly (giving it that perfect pillow shape), and gives you better support for your neck and alignment of your spine.

LOOOONGER LASTING

Longer lasting, super soft, and perfectly supportive means your pillow will be getting lots of use (as it should!), and will need a wash every so often. Your Primary Pillow is machine washable!

REST YOUR HEAD

Our pillow really is unlike anything you've ever experienced.

The Primary Mattress

WHY PRIMARY

  • Ships in a box,
    directly to your door
  • We cut out middle
    men to save you money
  • Proudly
    Made in USA