As Featured In
"Make your whole bed in one step!"
"Made with luxurious French linen without the price."
"I'm proud to show these sheets off."
"One of the hottest startups of the year!"
"Making your bed only takes 2 seconds now."
Rest easy with our 100-night trial
With Primary, your satisfaction is guaranteed. But, if it’s a ‘Princess and the Pea’ situation, and deep down you’re just not feeling it, simply send it back within 100 days for a full refund, pain-free.