Smart Bedding is now Primary.

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Smartbedding is now Primary.

Rethink Your Home Essentials

Premium bedding and mattress thoughtfully designed and honestly priced.

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The Primary
Difference

We reimagine basic home essentials. Learn about the design process and beliefs behind our beloved products.

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Dog on the Primary mattress

Primary Linen
Bedding

Designed to help you never make your bed again. Superior materials for comfort and lasting quality in a complete bedding package.

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The Primary
Mattress

Designed to shield against bacteria and be your ‘ahhh just right’ sleep surface. An essential for rejuvenating rest.

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primary mattress vertical

All Primary goods are backed by a 100 night trial

We’re confident you’ll love Primary. If you’re not 100% satisfied, you can return it within 100 days for a full refund.