Smart Bedding is now Primary.

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Smartbedding is now Primary.

Rethink Your Home Essentials

Premium bedding and mattress thoughtfully designed and honestly priced.


The Primary

We reimagine basic home essentials. Learn about the design process and beliefs behind our beloved products.

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Dog on the Primary mattress

Primary Linen

Designed to help you never make your bed again. Superior materials for comfort and lasting quality in a complete bedding package.

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The Primary

Designed to shield against bacteria and be your ‘ahhh just right’ sleep surface. An essential for rejuvenating rest.

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primary mattress vertical

All Primary goods are backed by a 100 night trial

We’re confident you’ll love Primary. If you’re not 100% satisfied, you can return it within 100 days for a full refund.