Bedtime, Reimagined

Innovating the bedding space with Primary's patented snapping system.


We've fixed all the issues of sleeping with a top sheet. What would you do with all that extra time?
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As Featured by:

"I'm proud to show these sheets off."
"Made with luxurious materials without the price."
"One of the hottest startups of the year!"
"It doesn't cost that much, but this bedding is worth a small fortune."
"It's all natural and super soft... Making your bed only takes 2 seconds now."