The Best Sheets Are Back...
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At Primary, we’re rethinking daily life on the daily, with smarter bedding that works harder for you. Want to see how we’re re-designing how you sleep?
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Primary Linen Bedding

Superior comfort, superior quality, superior feel. French linen is the gold standard.

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As Featured In

"I'm proud to show these sheets off."
"Made with luxurious French linen without the price."
"One of the hottest startups of the year!"
"It doesn't cost that much, but this bedding is worth a small fortune."
"It's all natural and super soft... Making your bed only takes 2 seconds now."

Rest easy with our 100-day home trial

We know you can’t feel life-changing sheets through a screen.

That’s why we’ll let you see and experience them for yourself with our 100-day home trial. If you’re not sleeping better, waking up better, and living better, you can send them back - no questions asked.

But we’re pretty sure you will be.