As Featured In
"I'm proud to show these sheets off."
"Made with luxurious French linen without the price."
"One of the hottest startups of the year!"
"It doesn't cost that much, but this bedding is worth a small fortune."
"Making your bed only takes 2 seconds now."
Rest easy with our 100-night trial
With Primary, your satisfaction is guaranteed. But, if it’s a ‘Princess and the Pea’ situation, and deep down you’re just not feeling it, simply send it back within 100 days for a full refund, pain-free.