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FAMILY & PETS

The Fresh Food Movement Taking Over Pet Owners’ Kitchens

April 2, 2026
freshpetmovement
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Have you ever taken a real look at the difference between the home-cooked dinner on your plate and the kibble you shake into your dog’s bowl? The difference is stark.

My dog Xander has been having some health problems, and I felt like his food hasn’t been working hard enough to keep him as healthy as he should be.

I’ve been getting into wellness this year, and I realized that what Xander eats matters just as much as what I do. Things like ingredients, freshness, and nutrients are hugely important. 

I decided to switch Xander to fresh food. With its focus on high-quality ingredients, boosted nutrient content, and custom meal plans, it was a way more appealing option than dry, processed kibble. 

What fresh pet food actually means

Shelf-stable conventional kibble was the default for feeding our pets for over 70 years. But now we know that its highly processed, high heat-extruded creation isn’t healthy for our dogs. Pet parents like me have started to turn away from lower quality kibble to food that more closely resembles what we’d eat, with real meats, fruits, and vegetables you can see.

After some research I discovered pet food brand Freshpet Delivery, which makes high quality, nutrient-rich fresh pet food tailored to your dog’s requirements. Their recipes are made with real, recognizable meat, fruits, and vegetables which are steam cooked and kept refrigerated, rather than preserved with artificial additives. No preservatives, no fillers, and no artificial flavors. It’s food that looks and smells really good.

Why pet owners are switching their dogs to fresh food 

The real difference between feeding your pet kibble and a high quality, freshly made recipe is how your animal feels and responds to such a positive dietary change

It’s easier to keep your dog at a healthy weight feeding nutrient-rich fresh food, and because the food is incredibly palatable to dogs, it’s picky eater approved. No more persuading your dog to finish their dinner!

94% of pet parents saw a positive change in their dog after switching to fresh food. That means more energy, better digestion, healthier skin and coat, and helps to support the building blocks for a long, healthy life. When food is made from recognizable ingredients and prepared with care, it simply makes pets feel better, each and every day

Why Freshpet is special

What sets Freshpet apart from other pet food brands is the intentionality of how carefully their fresh pet food is crafted

Their food is developed by on-staff veterinary nutritionists, veterinarians, food scientists and PhDs to ensure that every single recipe is as nutritious as it can be. Protein is always number one on the list of thoughtfully sourced and recognizable ingredients list, which are then steam-cooked to help retain nutrients and flavor instead of relying on high heat processing like kibble. Plus, each and every recipe is third-party tested for contaminants such as heavy metals and pesticides, so you feed it to your precious pet trusting that it’s safe. 

Freshpet also goes above and beyond other pet food brands to put their money where their mouth is. They work hard to give every single animal the best chance at a healthy, love-filled life, partnering with shelters and anti-animal cruelty programs to support pet healthcare, recovery and rehabilitation. They’ve donated an incredible 16,154,820 meals to shelter pets so they can experience the life changing benefits of fresh food. 

Recipes, not formulas

Your dog deserves delicious meals, not unidentifiable hard brown nuggets of kibble. Freshpet’s meals sound tasty, such as their chunky beef with carrots, peas, and brown rice, and tender chicken with garden vegetables. When you can physically see and identify each ingredient in your dog’s dinner, it’s easy to feel confident that the fresh food you feed them is doing them good. 

New standards for our fur babies

Xander’s my family and he deserves the best food out there, and that’s why I chose Freshpet

When you align your own diet and health with wellness-led values such as eating enough protein and getting a workout in, feeding your pet processed junk feels counterintuitive. 

Fresh pet food is simply the new standard for caring pet owners who want better, simpler, more transparent options for their beloved animals. My dog Xander deserves no less than the best, and that’s why I chose Freshpet, made with real ingredients and thoughtfully prepared to support his health. If you’re not feeding your pet fresh food already, now’s the time to make the switch.

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